NPD Outlet Deckbuilder
The NPD Outlet Deckbuilder report supplies market information by restaurant chain as well as by category. The following is an example of a typical Outlet Deckbuilder Report. Each chart is explained in detail.
Chart 1: The general guidelines for sharing CREST® information outside of your company.
Chart 2: The restaurant outlet/category you are looking at will have a minimum sample size of 250 raw occasions for any given time period. The larger the sample size, the more reliable the data.
The following example is for Total Restaurants, however you can purchase a DeckBuilder for the specific outlet of your choice.
Chart 3: This chart shows how restaurants are performing overall, in terms of traffic, dollars and check size.
Find the answers to these questions:
Are consumers spending more or less money at restaurants?
Where are restaurant gains/losses coming from? (Is traffic or check size driving dollar growth?)
What is the context of restaurant traffic gains/losses?
(For example, are they following a pattern of continuous growth? Are they up from several years of weakness?)
Chart 4: This chart displays how consumers are using restaurants.
Find the answers to these questions:
What are the most important business segments for restaurants? Are they performing well?
Does more business come from weekdays or weekends? Is one of these segments driving traffic gains?
Do people eat at the restaurant, or are they taking it on-the-go?
How important are each of the dayparts relative to each other? Is one daypart growing/declining faster than the others?
Chart 5: This chart displays how consumers are using restaurants for on-the-go visits.
Find the answers to these questions:
What is driving off-premises growth/decline?
Where are most off-premises meals being ordered?
What are the trends in off-premises dining? Are consumers eating at home, in the car, at work or somewhere else when taking meals to go?
Chart 6: Who are the key restaurant consumers?
Find the answers to these questions:
What demographic groups make up the largest portion of restaurant consumers?
What demographic groups have the highest propensity to visit restaurants?
Is the restaurant consumer base changing? Are key consumers growing or declining?
Chart 7: How are core menu items performing at restaurants?
Find the answers to these questions:
Are certain menu items growing in importance at the expense of other items?
Is there a pattern in the type of menu items that are growing / declining in menu importance?
Have new products or promotions impacted the menu mix?
Chart 8: How are entrees performing at restaurants?
Find the answers to these questions:
Are certain entrees growing in importance at the expense of other items?
Is there a pattern in the type of entrees that are growing/ declining in menu importance?
Have new products or promotions impacted entrees?
Chart 9: How are side dishes performing at restaurants?
Find the answers to these questions:
Are certain side dishes growing in importance at the expense of other items?
Is there a pattern in the type of side dishes that are growing/ declining in menu importance?
Have new products or promotions impacted side dishes?
Chart 10: How are beverages performing at restaurants?
Find the answers to these questions:
Are certain beverages growing in importance at the expense of other items?
Is there a pattern in the type of beverages that are growing/ declining in menu importance?
Have new products or promotions impacted beverages?
Chart 11: Here are some basic term definitions to understand when analyzing CREST® information.
