Report Library
Operator Sentiment Report - First Look
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Description
The Operator Sentiment Report – First Look replaces the TrendMetrixTM Hot Topics product and is available free of charge from Product Evaluations.
First Look is a one page summary of the Operator Sentiment Report and is published quarterly. It consists of research conducted amongst foodservice operators regarding a number of issues. Some questions included in the study:
• What is the role of technology in the operation and how is it expected to change?
• How are brands viewed within the operation and what effect do they really have on sales?
• What operational strategies are in effect and how is emphasis shifting to meet changing needs?
• What are top operator concerns/issues that keep them awake at night?
• Where do operators look for new products and what are they bringing in today?
• How do customers influence foodservice operator business strategies?
• Which manufacturer programs are viewed as most valuable and what are the most important components?
• Marketing and promotional vehicles, which are most influential and why?
