Dubai Conference Helps U.S. Food Chains Enter Popular Market
January 28th, 2010
“Global Trends in Food, Beverage and Processing,” will run alongside Gulfood, which takes place from Feb. 21 – 24, 2010.
“Global Trends in Food, Beverage and Processing,” will run alongside Gulfood, which takes place from Feb. 21 – 24, 2010.
By Bruce Horovitz, USA TODAY
The recession is jolting the restaurant industry to concoct who’d-a-thunk-it products that are redefining what even the industry’s biggest brands stand for.
Never mind that KFC’s (YUM) middle name is “fried,” as in Kentucky Fried Chicken. Its biggest campaign of 2009 is to sell what it calls unfried (i.e. grilled) chicken.